What makes a good explainer video
The best explainers make one idea obvious. They open with the problem, show the mechanism with simple visuals, and end on the benefit or the next step. Animation helps because it can show what cannot be filmed: data moving, systems connecting, abstract ideas becoming concrete.
- One idea per scene, three beats at most
- Visual metaphors over walls of text
- Captions of five words or fewer
- A consistent palette and icon style
- A clear final frame: the takeaway or call to action