What is kinetic typography?
Kinetic typography, or kinetic type, is the technique of animating text so that its motion expresses tone, emphasis and rhythm. Saul Bass's film titles made it famous; today it drives lyric videos, social ads and conference openers.
Good kinetic typography treats each word as an actor: important words get size and screen time, filler words move quickly, and the cuts follow the rhythm of the speech or music.