What makes a logo animation work
A good logo animation is short, reflects the brand's personality and ends on a clean, still logo. Two to four seconds of build and a one-second hold is typical for an intro; outros can breathe longer with a tagline or call to action.
- Motion that matches the brand: precise, playful or bold
- A clear final frame held for at least a second
- Brand colors and enough contrast
- No clutter around the mark